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- Accessibility:
- WARC (Access from the locations of Faculty of Social Sciences and Faculty of Economics. Remote access for students and employees of Faculty of Social Sciences and Faculty of Economics. )
-
The WARC collection provides access to over 8,000 full-text articles in the fields of marketing and advertising from journals such as Market Leader, The Journal of Advertising Research, International Journal of Advertising, The International Journal of Market Research, and more. Coverage includes around 5,000 award case studies, e.g., New Zealand Effies 2011, DMA ECHO Awards 2011, EACA Euro Effies 2011, Australian Effies 2011, WPP Atticus Awards 2010, etc. The collection also includes conference publications, statistical data, and news in the fields of marketing and advertising.
Language: English
Subscriber: Faculty of Social Sciences
- Provider: Warc