Resources

Communication & Mass Media Complete (CMMC)

Communicology Indexes and abstracts of periodicals Electronic scholarly and professional journals

Communication & Mass Media Complete is used to search for scientific literature and read articles in the field of communication and mass media.

Coverage includes bibliographic data with abstracts of articles from more than 670 scientific journals and full text from over 420 journals.
To search for a topic, use the "Subject" index de…

WARC

Economics and management Sociology Communicology Marketing Full Text Articles

The WARC collection provides access to over 8,000 full-text articles in the fields of marketing and advertising from journals such as Market Leader, The Journal of Advertising Research, International Journal of Advertising, The International Journal of Market Research, and more. Coverage includes around 5,000 award case studies, e.g., New Zealand …